Sam Kfare is a creative who serves those shaping their world through imagery.
Aeir
,
Creative Direction
,
2024
Aeir isn’t a fragrance brand in the traditional sense — it’s a design object, a biotech statement, a sensory experiment. My job was to create visuals that felt as forward-thinking as the product itself. We focused on detail, dimension, and lightplay — using studio styling and macro techniques to build a world around transparency, reflection, and surface. From high-polish motion to sculptural stills, every frame was crafted to mirror Aeir’s ethos: luxury meets reduction.
Wet Stone.mp4
sku
Rose 001
Rose 002
Aeir
,
Creative Direction
,
2024
Aeir isn’t a fragrance brand in the traditional sense — it’s a design object, a biotech statement, a sensory experiment. My job was to create visuals that felt as forward-thinking as the product itself. We focused on detail, dimension, and lightplay — using studio styling and macro techniques to build a world around transparency, reflection, and surface. From high-polish motion to sculptural stills, every frame was crafted to mirror Aeir’s ethos: luxury meets reduction.
Wet Stone.mp4
sku
Rose 001
Rose 002
Moussse
,
Brand Campaign
,
2024
I plugged directly into MOUSSSE’s team, shaping monthly campaigns that were tactile, tonal, and full of feeling. Each shoot was designed to mirror the product’s sensory quality — soft, clean, intentional. Every detail was tuned to the tone we set for them: quiet but considered, simple but elevated, sharp but not sterile. Alongside visuals, we mapped out a smart, selective influencer strategy to grow visibility while protecting the brand’s quiet edge. From rollout to resonance, our job was to keep the story sharp, even as the scale grew.
crush.jpg
sand.jpg
freeze.jpg
feather.jpg
Moussse
,
Brand Campaign
,
2024
I plugged directly into MOUSSSE’s team, shaping monthly campaigns that were tactile, tonal, and full of feeling. Each shoot was designed to mirror the product’s sensory quality — soft, clean, intentional. Every detail was tuned to the tone we set for them: quiet but considered, simple but elevated, sharp but not sterile. Alongside visuals, we mapped out a smart, selective influencer strategy to grow visibility while protecting the brand’s quiet edge. From rollout to resonance, our job was to keep the story sharp, even as the scale grew.
crush.jpg
sand.jpg
freeze.jpg
feather.jpg
Hot Pretty
,
Director + Producer
,
2024
cdj
car
walk
light
Hot Pretty
,
Director + Producer
,
2024
cdj
car
walk
light
Elliott Evans
,
Producer
,
2024
I produced a short-film highlighting the artist, Elliott Evan, merging fashion editorial and documentary film. With a long-standing love for dirt bikes and an expertise spanning pattern making and costume design, elliott has collaborated closely with many notable figures from greg ross and unsound rags to crafting bespoke boxing attire for logan paul and on-stage ensembles for travis scott.
elliott 001
elliott 002
elliott 003
elliott 004
Elliott Evans
,
Producer
,
2024
I produced a short-film highlighting the artist, Elliott Evan, merging fashion editorial and documentary film. With a long-standing love for dirt bikes and an expertise spanning pattern making and costume design, elliott has collaborated closely with many notable figures from greg ross and unsound rags to crafting bespoke boxing attire for logan paul and on-stage ensembles for travis scott.
elliott 001
elliott 002
elliott 003
elliott 004
SKYY
,
Brand Campaign
,
2024
Tasked with bringing a clean, elevated energy to SKYY’s seasonal push, ahead of the 4th of July, we delivered key photography and post-production that leaned into sculptural light, crisp color, and smart simplicity. The assets were designed for versatility — adaptable across SKYY’s paid and organic channels, while staying true to the brand’s modern, west-coast feel.
skyy bottle.JPG
hide.jpg
flirtyy.JPG
whyynot.JPG
SKYY
,
Brand Campaign
,
2024
Tasked with bringing a clean, elevated energy to SKYY’s seasonal push, ahead of the 4th of July, we delivered key photography and post-production that leaned into sculptural light, crisp color, and smart simplicity. The assets were designed for versatility — adaptable across SKYY’s paid and organic channels, while staying true to the brand’s modern, west-coast feel.
skyy bottle.JPG
hide.jpg
flirtyy.JPG
whyynot.JPG
Fenty
,
Branded Content
,
2024
We introduced Fenty to a strategic shift we call “social meets editorial” — a hybrid approach that merged the polish of luxury branding with the immediacy of digital culture, and performance of social first content. At a time when UGC dominated their feed, we built a framework that brought visual cohesion, elevated the brand voice, and maintained the authenticity that fueled their community. Our macro-sensorial content gave Fenty’s platforms a new rhythm: premium swipes, bold textures, and editorial-grade compositions engineered for scroll, spend, and story.
drip.gif
spin.gif
lip.gif
smile.mp4
Fenty
,
Branded Content
,
2024
We introduced Fenty to a strategic shift we call “social meets editorial” — a hybrid approach that merged the polish of luxury branding with the immediacy of digital culture, and performance of social first content. At a time when UGC dominated their feed, we built a framework that brought visual cohesion, elevated the brand voice, and maintained the authenticity that fueled their community. Our macro-sensorial content gave Fenty’s platforms a new rhythm: premium swipes, bold textures, and editorial-grade compositions engineered for scroll, spend, and story.
drip.gif
spin.gif
lip.gif
smile.mp4
Nike
,
Brand Campaign's
,
2024
Our relationship with Nike went beyond content creation. We served as an on-the-ground production partner and internal communications engine — building campaigns and crafting custom HTML recaps that visualized each activation’s success. From KPI tracking to storytelling, we helped Nike share wins across their global leadership. For the Well Collective rollout, we captured content across multiple store openings — creating OOH ads, social assets, and high-res location imagery for web, search, and maps. We designed and deployed HTML recaps to report impact internally, working closely with Nike's regional teams to reflect performance data, write copy, and code it all into interactive deliverables. This became a new internal standard. From Summer Series in Chicago to OFSAA in Canada to Air Summit Council — we shaped Nike’s story city by city, frame by frame.
Runsy x SNKRS
WELL COLLECTIVE
SUMMER SERIES
SUMMER SERIES
Nike
,
Brand Campaign's
,
2024
Our relationship with Nike went beyond content creation. We served as an on-the-ground production partner and internal communications engine — building campaigns and crafting custom HTML recaps that visualized each activation’s success. From KPI tracking to storytelling, we helped Nike share wins across their global leadership. For the Well Collective rollout, we captured content across multiple store openings — creating OOH ads, social assets, and high-res location imagery for web, search, and maps. We designed and deployed HTML recaps to report impact internally, working closely with Nike's regional teams to reflect performance data, write copy, and code it all into interactive deliverables. This became a new internal standard. From Summer Series in Chicago to OFSAA in Canada to Air Summit Council — we shaped Nike’s story city by city, frame by frame.
Runsy x SNKRS
WELL COLLECTIVE
SUMMER SERIES
SUMMER SERIES
Howl
,
Branded Content
,
2024
nothing
moccamaster
jw pei
crocs
Howl
,
Branded Content
,
2024
nothing
moccamaster
jw pei
crocs
Autograph.io
,
Art Direction
,
2024
Autograph needed a signature moment—literally. We built it. Starting with a wireframe translation of Tiger’s real-time signature motion, we layered in 3D effects, dynamic lighting, and seamless animation to elevate what could’ve been a static gesture into a signature event. To round it out, we captured live footage of Tiger Woods signing—a tactile touchpoint—then synced it to the digital reveal, reinforcing connection between classic autograph culture and the digital era we live in.
tiger woods.mp4
tiger woods 002.mp4
Naomi Osaka.mp4
Usain Bolt.mp4
Autograph.io
,
Art Direction
,
2024
Autograph needed a signature moment—literally. We built it. Starting with a wireframe translation of Tiger’s real-time signature motion, we layered in 3D effects, dynamic lighting, and seamless animation to elevate what could’ve been a static gesture into a signature event. To round it out, we captured live footage of Tiger Woods signing—a tactile touchpoint—then synced it to the digital reveal, reinforcing connection between classic autograph culture and the digital era we live in.
tiger woods.mp4
tiger woods 002.mp4
Naomi Osaka.mp4
Usain Bolt.mp4